【慈幼通訊社 ─ 2024 年4月 4日羅馬慈幼總部訊】 ─ 標題或口號，以及它的圖像即標誌，是一個傳播項目的第一張名片。即將於2024年8月1日至7日在羅馬宗座慈幼大學（UPS）舉行的「塑造明天」（Shaping Tomorrow）2024傳播大會做準備之際，慈幼會社會傳播部門於今天解釋了這兩個元素的含義。
「塑造明天」的標誌和口號表明了社會傳播尋求新解決方案的願景，關注環境變化並朝著特定方向前進。該標誌還參考了慈幼會的官方標誌。
在紅色圓形內（紅色也是慈幼會標誌的官方顏色），有一條白色的正弦曲線，它從圓形的左下方開始，穿過紅色區域，直達對立的右側，但不觸及右側邊。白色曲線末端有一個象徵直指「明天」的箭頭。
尾部帶著箭頭的白色「S」字，象徵著慈幼會至今的社會傳播歷程是沿著箭頭所指示的方向前進。白色箭頭象徵著塑造未來。
箭頭所繪製的字母「S」同時也是「SHAPING」（塑造）和「SALESIANS」（慈幼會會士）一詞的首字母。「S」字由箭頭與白色正弦曲線組成並分割了紅色圓形，象徵在社會傳播領域中的行動和工作的空間和場所。
口號「塑造明天」表示了慈幼家庭在社會傳播領域中塑造未來的渴望。
慈幼會社會傳播部門呼籲：「慈幼會社會傳播部門邀請您參與2024年8月1日至7日在羅馬舉行的傳播會議。」
RMG – “SHAPING TOMORROW”: the meaning pf the logo and motto
(ANS – Rome–RMG, 05 April 2024) – The first business card of a communication project is its title or motto, and its graphic image, i.e. the logo. In the run-up to the Communication 2024 Conference, “Shaping Tomorrow”, scheduled to take place from 1 to 7 August 2024 at the facilities of the Pontifical Salesian University (UPS) in Rome, the Congregation’s Social Communication Sector today explains the meanings of these two elements.
The logo and the slogan “SHAPING TOMORROW” indicate a search for new solutions in social communication, considering changes and moving in a certain direction. The logo also refers to the worldwide logo of the Salesian Congregation.
Inside the red disk (red is also the official colour of the Congregation’s logo), a white sinusoidal line is drawn, which starts from the lower left of the circular field and travels along the red field until it reaches the opposite right side without touching it. The white line ends with an arrow pointing to “TOMORROW”.
The white letter “S” ending with an arrow symbolises the Salesian Congregation’s journey to now in social communication and the way forward in the direction indicated by the arrow. The white arrow symbolises the shaping of the future.
The letter “S” drawn by the arrow is also the initial letter of the word “SHAPING” and “SALESIANS”. The white sinusoid intersects and divides the red circle, which symbolises the space, a place for action and work in the field of social communication.
The slogan “SHAPING TOMORROW” indicates the desire to shape the future of social communication in the Salesian Family.
“We invite you to be involved in the Communication conference from 1 to 7 August 2024, in Rome” is the exhortation coming from the Sector for Social Communication.